The print market for books is not dying. People still love to hold a story written on paper. They enjoy cracking it open, sniffing the new book aroma, feeling the heaviness of a new world in their hands, and anticipating the journey. Just like paper books did not replace the oral tradition (helloooo, can we say audio books, theater, etc.), eBooks will not replace books on paper.
The only thing a dedication towards new media will overwhelm is the devotion to a stagnant business model.