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Tag Archives: customers
Industry Consolidation
Clearly there are benefits to industry consolidation. Consolidation allows for more stable and expanded distribution, controlled excess capacity, and increased prices. It allows companies to integrate their schedules and unify operations, cut costs, and stock shelves with their titles. New … Continue reading
Author & Audience Trends (4)
PART FOUR (and last of the series): Today it is extremely difficult for new authors to enter into the book-selling system. This is because of an industry-wide, entrenched mindset that is: publishing professionals serve as “guardians of qualityâ€. At every … Continue reading
Author & Audience Trends (3)
PART THREE: The first part of this author & audience series said, every person has at least one good story inside them and that story demands to be beheld. It hurts us and our society when important stories remain ‘unspoken’. The second part of … Continue reading
Author & Audience Trends (2)
PART TWO:  One of the issues artists have always faced is: once an artist/craftsperson produces a work which is deemed acceptable, then there is great pressure to ‘keep doing that, more of that, and only that!’ Business tends to favor predictability and consistency. Therefore, … Continue reading
Author & Audience Trends
PART ONE: Many people have one good book inside them. In fact, I’d go so far as to say that every person has at least one good story inside them. And that story demands to be beheld. It hurts us when … Continue reading
It’s a Good Time to Start a Publishing Business
Greetings, I’m Dayna. Our new publishing company, Koho Pono LLC, opens its doors this month despite tough economic conditions, bookstores closures, cut-throat competition from mega-publishing houses, and dramatic industry upheavals. It is a notoriously tough sector but we are excited because innovation can help small publishing companies and booksellers (hey, authors and their audiences, too). Continue reading